Sweet Delight Cakery is a fully custom design for a cake shop. The owner works out of her home, but she needed a website that let customers know her product was as good as any large bakery. From the website, you would think this was some large bakery downtown. To really show off her product we developed a series of photo galleries in various categories that are easy to browse for site visitors. This also increases the number of page views and reduces bounce rate which in turn plays a role in search engine rankings. A custom order form was created to capture all the needed information for her to get started on orders. She receives an instant notification as soon as an order is placed, and the information is stored in a database for reference later and can be used for on-going marketing campaigns and good customer relationship management (CRM).